For Brands

Questions about working with creators

Onboarding, pricing, payments, content rights, and support — for brands running creator campaigns on Createl.

• How do I get started as a brand on Createl?

  Sign up at /signup?role=brand with your work email, confirm your account, and create your first campaign brief. You can invite creators directly or open the campaign to applications. Creating an account and your first brief is free.

• What does it cost a brand to use Createl?

  Brands pay no platform fee. You pay exactly the deal amount you agree with a creator — nothing is added on the brand side. The single 15% platform fee (GST-inclusive) is deducted from the creator's earnings, not charged to you, so your campaign budgets stay predictable.

• How do I fund campaigns and pay creators?

  Payments run on Cashfree, our live payment rail. You top up your brand wallet through Cashfree's secure payment gateway (UPI, cards, net banking), and approved deals are paid out to creators from that balance. Every deal shows the full breakdown before you click Approve & Pay.

• How do I find the right creators for a campaign?

  Browse verified creator profiles filtered by niche, audience signals, content format, and past work, or let creators apply to your brief. Createl is built for relevant matches, so you start from profiles made for brand collaboration instead of screening cold lists.

• Can I invite creators directly instead of waiting for applications?

  Yes. You can send direct invitations to creators you want to work with, review incoming applications, or do both on the same campaign. All creator communication stays attached to the campaign workspace.

• What goes into a good campaign brief?

  A strong brief defines the audience, deliverables, budget, timeline, content requirements, usage rights, disclosure needs, and approval steps up front. Setting these at the start reduces revision loops and keeps both sides aligned on what happens next.

• How does content review and approval work?

  Creators submit drafts and final links inside the campaign workspace. Your team reviews each submission against the brief and either approves it or requests changes with specific feedback. Payment milestones are tied to approved deliverables.

• Who owns the content and usage rights?

  Content rights and usage terms are agreed per campaign in the brief — define the platforms, duration, and any paid-amplification or repurposing rights before work begins. Createl keeps those terms attached to the campaign so both sides have a clear record.

• Do creators have to disclose paid partnerships?

  Yes. Creators are expected to disclose paid partnerships in line with applicable advertising regulations and each platform's policies. Make any specific disclosure requirements explicit in your brief.

• Is GST handled on the platform fee?

  Yes. The 15% platform fee is GST-inclusive (GST at 18% is included in the fee, not added on top). Because the fee is on the creator side, it does not change the deal amount you pay as a brand.

• Can agencies or teams manage campaigns together?

  Yes. Brand accounts support team workflows so multiple people can coordinate creators, submissions, and approvals in one workspace instead of scattered DMs and spreadsheets. Agencies and partners can also reach us about managed programs via /contact.

• How do I track campaign performance?

  Your dashboard keeps campaign status, submissions, messages, and payment activity in one place, so you can move from brief to published content and track delivery, content quality, and results without rebuilding a tracker each time.

• Is Createl built for the Indian market?

  Yes. The workflow, payouts, GST handling, and tax compliance are built India-first, and payments run on Cashfree — an Indian payment rail supporting UPI, cards, and net banking.

• How do I get support?

  Email hello@createl.club with your account email and any relevant campaign or deal ID, or use the Help Center. Active campaign and payment issues are prioritized, and most standard requests get a response within one to two business days.