Why Createl
15% is the only cost
The flat 15% fee (GST-inclusive) covers platform access, payment infrastructure, GST compliance, and TDS/TCS reporting. TDS and TCS are statutory tax you reclaim — not Createl revenue.
Pricing
One simple fee. Full transparency on every deduction.
Createl charges a single 15% platform fee, deducted from creator earnings (GST at 18% included, not added). Brands pay no platform fee. Indian tax law also requires us to withhold TDS and, for GST-registered creators, TCS — but those are prepaid tax you reclaim, not Createl charges. Here is exactly what reaches your wallet.
Highlights
- 15% creator-side fee
- Zero brand platform fee
- GST included — not added on top
- TDS/TCS are reclaimable tax credits
- 01
The only real cost: a flat 15% platform fee
When a brand approves a deal for ₹10,000, Createl's ₹1,500 platform fee includes GST at 18% — taxable value is ₹1,271 and GST is ₹229. The brand pays the full ₹10,000 with no extra charges on their side. This 15% is the single cost of using Createl. Any TDS or TCS below is statutory tax withheld on your behalf, not money Createl keeps.
- Brand pays: ₹10,000 (exactly what the campaign agreed).
- Platform fee: ₹1,500 (15% of deal, GST-inclusive: ₹1,271 + ₹229 GST).
- Before tax withholding, creator earns: ₹8,500.
- 02
TDS — Income Tax sec 194-O (withheld, then credited to you)
As an e-commerce operator, Createl must withhold income-tax TDS on the gross deal amount (the full ₹10,000, not the post-fee figure) and deposit it against Createl's TAN. It is reported in our quarterly 26Q return and itemized in your TDS statement at /creator/tds-statement — fully creditable against your income tax. It is prepaid tax, not a loss.
- Rate: 0.1% of the gross deal when your PAN is on file.
- ₹5,00,000 relief: resident individuals with PAN pay 0% TDS until cumulative gross facilitated sales cross ₹5L in the financial year (Apr–Mar). The 0.1% then applies to the sale that crosses ₹5L and every later sale that year — earlier sales are never retro-deducted.
- No PAN: 5% withheld from the first rupee, with no relief. Furnish your PAN to drop this to 0.1%.
- 03
TCS — GST sec 52 (only if you are GST-registered)
GST TCS at 0.5% of the gross supply value applies ONLY to creators registered with a valid GSTIN. Most individual creators are unregistered, so TCS is ₹0 for them. When collected, it is reported monthly in our GSTR-8 and lands as a credit in your GST electronic cash ledger — again, reclaimable, not a charge.
- Rate: 0.5% of the gross deal — GST-registered creators with a valid GSTIN only.
- Unregistered creators (the common case): ₹0 TCS.
- Creditable in your GST electronic cash ledger via the monthly GSTR-8 filing.
- 04
What you actually receive — worked examples on a ₹10,000 deal
Each example starts from the same ₹10,000 brand payment and ₹1,500 platform fee (so ₹8,500 before tax withholding), then shows the statutory TDS/TCS. TDS and TCS are withheld, not lost — you reclaim both via your TDS statement and GST cash ledger. The 15% fee is the only true cost.
- Typical creator — PAN on file, under ₹5L this FY, not GST-registered: TDS ₹0 (under ₹5L relief), TCS ₹0 (unregistered). You receive ₹8,500.
- PAN on file, crossed ₹5L this FY, not GST-registered: TDS 0.1% of ₹10,000 = ₹10, TCS ₹0. You receive ₹8,490.
- No PAN on file: TDS 5% of ₹10,000 = ₹500, TCS ₹0. You receive ₹8,000 — furnish your PAN to cut TDS to ₹10.
- GST-registered, PAN on file, over ₹5L: TDS ₹10, TCS 0.5% of ₹10,000 = ₹50. You receive ₹8,440.
- 05
Creators
Create a profile, browse campaigns, apply, submit work, and track payouts from your dashboard. The platform fee and any tax withholding are shown on every deal before you accept, and your TDS statement is available any time.
- Free profile and account
- Fee and TDS/TCS shown on every deal approval screen
- Wallet, payout history, and TDS-statement access at /creator/tds-statement
- 06
Brands
Launch campaigns, review creators, manage deliverables, and pay collaborators. No platform fee on the brand side — you pay exactly the deal amount you agreed.
- Campaign creation and management tools
- Creator discovery and application review
- Deal breakdown shown before Approve & Pay
- 07
Partners and agencies
Agencies, creator managers, and ecosystem partners can contact us for custom workflows, volume support, and partnership terms.
Earning calculator
See exactly what reaches your wallet
Enter a deal amount and your tax profile. The breakdown updates live using the same fee and TDS/TCS math applied on every real deal.
The full campaign amount the brand pays.
₹
Your tax profile
Brand pays (gross)₹10,000
Platform fee (15%, GST-inclusive)Taxable ₹1,271.19 + GST ₹228.81− ₹1,500
After platform fee₹8,500
TDS₹0 — under the ₹5L individual relief this FY.₹0
TCS₹0 — only for GST-registered creators.₹0
You receive (take-home)₹8,500
TDS and TCS are statutory tax withheld on your behalf and fully reclaimable — not Createl charges. The 15% platform fee is the only real cost.
TDS/TCS are prepaid tax
TDS is credited against your income tax via your TDS statement; TCS lands in your GST cash ledger. Withheld and reported on your behalf, never kept by Createl.
Brands: zero platform fee
Pay the deal amount you agreed. The platform fee is on the creator side, keeping your campaign budgets predictable.