For Creators

Questions about joining Createl

Getting started, the 15% fee, Cashfree payouts, KYC, TDS/TCS, content rights, and support — for creators on Createl.

• How do I join Createl as a creator?

  Sign up at /signup?role=creator, then build a verified profile with your niches, social links, and work samples. A complete, accurate profile helps brands find you and improves your fit for relevant campaigns. Creating a profile and account is free.

• Does it cost anything to join as a creator?

  Your profile and account are free. Createl only earns when you do: a single 15% platform fee is deducted from each approved deal. There are no subscription or listing charges.

• What is the 15% platform fee and what does it cover?

  Createl charges one flat 15% platform fee on each deal, deducted from your earnings. It is GST-inclusive (GST at 18% is included, not added on top) and covers platform access, payment infrastructure, GST compliance, and TDS/TCS reporting. On a ₹10,000 deal the fee is ₹1,500, so ₹8,500 remains before any statutory tax withholding.

• How do I get paid, and how fast?

  Payouts run on Cashfree Payouts, our live payout rail. Once a brand approves your deliverable, your earnings move to your wallet and are paid out to your verified bank account. You can track wallet activity and payout history from your dashboard.

• What KYC do I need to complete before getting paid?

  Before your first payout you complete identity verification (KYC) at /creator/kyc, powered by Cashfree's Verification Suite. This confirms your identity and bank details so payouts can be released securely and in line with regulation.

• What is TDS and will it reduce my payout?

  TDS is income tax withheld and deposited on your behalf — it is not a Createl charge. Keep your PAN on file and most creators pay 0% TDS on the first ₹5 lakh in deals each year. After that, the rate is 0.1% with PAN (5% without). Your full TDS statement is at /creator/tds-statement.

• What is TCS and does it apply to me?

  GST TCS at 0.5% applies only if you hold a valid GSTIN. Most individual creators are unregistered, so TCS is ₹0 for them. When collected, it lands as a reclaimable credit in your GST cash ledger.

• What will I actually receive on a ₹10,000 deal?

  Most creators keep ₹8,500 on a ₹10,000 deal. The ₹1,500 platform fee (15%, GST-inclusive) is deducted, and with a PAN on file under ₹5 lakh this year, TDS is ₹0. The full breakdown shows on the deal screen before you accept.

• How do I connect my social accounts?

  You can connect Instagram and YouTube to your profile so brands can verify your channels and audience signals. Createl only requests the access needed to confirm your accounts and surface profile metrics — connecting is optional but strengthens your profile.

• How do I find and apply to campaigns?

  Browse campaigns that fit your audience and content format, then apply with a short note on why your channel fits the brief, or accept direct brand invitations. Apply where you are a real fit — strong, relevant applications perform best.

• How does submitting work and getting approved work?

  Submit drafts and final links inside the campaign workspace by the agreed deadline. The brand reviews against the brief and approves or requests changes. Payment is tied to approved milestones, so keep deliverables and communication in one place.

• Who owns the content I create?

  Usage rights are agreed per campaign in the brief — including platforms, duration, and any repurposing or paid-amplification rights. Read those terms before accepting so you know exactly how your content can be used.

• Do I need to disclose paid partnerships?

  Yes. Disclose paid partnerships according to applicable regulations and each platform's policies, and avoid misleading claims, copied content, or unapproved brand statements. Clear disclosure protects you and the brand.

• Is Createl built for Indian creators?

  Yes. The workflow, payouts, GST handling, and TDS/TCS compliance are designed India-first, and payouts run on Cashfree to your Indian bank account.

• How do I get help with a payout or my account?

  Email hello@createl.club with your account email and the relevant campaign or deal ID, or use the Help Center. For payout questions, include the deal ID so we can investigate faster. Most standard requests get a response within one to two business days.